I am a living in Toronto.

Hi there! My name is Rocco Marinaccio and I am a Product Designer based in Toronto, Canada.

I have a passion for creating beautiful web and mobile experiences. Inspired by Dieter Rams and Jony Ive, I strive to achieve simplicity in design. I'm not just talking about a visual style, although simple designs tend to be more aesthetically pleasing. I am referring to how things works.

As human beings, we have a natural tendency to drift toward complexity because it is easy to add more. But ornamentation can be overwhelming. When design is simple, its purpose is intuitive and people tend to react positively when things are clear and understandable. It makes us feel at ease. With fewer distractions you can concentrate on what is essential like the typography, content and imagery. This is how I view things, and I design and develop with these principles in mind.